Insurance Awareness levels of Indonesian society : Despite the relatively high economic growth rate, which according to predictions of 6.5 percent in 2013, however, the public interest to invest through insurance, it is very minimal. lack of investment from the public is more due to the tendency of people do not understand insurance.
Indonesian society tends to think that insurance just throw money, if there is no claim, fact, the need for insurance for the community is important, particularly when income per capita increases.
According to IMF data as of October 2010, the GDP per capita of Indonesia has reached 3000 U.S. dollars. In this condition Indonesia can no longer be called a developing country or emerging market. With a per capita income is growing public awareness of insurance should have increased.
Each individual should have insurance to protect themselves. Moreover, with the increasing growth segment sizeable middle class in Indonesia is expected capabilities Indonesia also increased public spending, including insurance shopping, the Indonesian people often do not understand the importance of insurance. Indonesian society tends to think that insurance just throw money, if there is no claim until the time limit specified. In fact, now many personal line insurance suitable and affordable for the public.